Ludvik Herrera

Creative Director // UX Designer // Photographer

Design Principal at NĂ¼politan

Biography

With over 25 years of experience in UX design, design systems, front-end engineering, and brand storytelling, I have built a track record of creating scalable design systems, leading responsive UI architecture, and translating complex creative concepts into functional, accessible digital and print products.

As the founder of NĂ¼politan, design principal of Natural Bridges Ventures, and a former creative director of NDSU's IDeaSpace lab, I have fostered cross-functional innovation using human-centered methodologies, semantic coding, and efficient Figma-to-production pipelines. I excel at blending systems thinking with narrative craft, collaborating with both startups and large enterprises to deliver intuitive experiences that drive engagement, enhance brand value, and empower teams.

My work embodies a balance of discipline and imagination, resulting in designs that are built to last and resonate with users.

Expertise and Skills

Tools

Project Management

Code

Articles + Projects + Video Productions